I spearheaded the creation of a brand-new website to spotlight Contour's private jet fleet, showcasing its remarkable growth over the previous years, with a particular emphasis on large cabin charters.
This endeavor demanded a comprehensive design approach, which included competitor analysis, creative brainstorming, approval of wireframes, and coordination of multiple photoshoots to procure essential visual assets. I efficiently managed the development process with external contractors and ensured a seamless transition to the new site.
The timing of Contour's upgraded brand experience was crucial, especially amidst the challenges posed by the COVID-19 pandemic. Direct business became pivotal for the sustenance of charter operations during this period.
